Goodhero is a not-for-profit submarine sandwich stand. In an effort to raise awareness on food waste, their ingredients are sourced from almost expired foods that grocery stores and markets can no longer sell. All proceeds go to the Food Bank and leftover sandwiches are given to people in need.
This shoot had to be reimagined from the original creative which was a sunny alpine lifestyle adventure, due to the BC wildfire smoke. A moodier feel, with gorgeous results.
Noel had the pleasure of working with the team from BBDO SF and Chelsea Films on a shoot for Silicon Valley based Hewlett Packard. The shoot took place over 7 days and took him from Vancouver to India.