Raeff Miles, photographer
Jeremy Grice, creative director
Spring Advertising, ad agency
Goodhero Submarine Sandwiches, client
“Goodhero is a not-for-profit submarine sandwich stand based in Vancouver, British Columbia. In an effort to raise awareness of food waste, ingredients are sourced from almost-expired foods that grocery stores and markets can no longer sell. All proceeds go to the Greater Vancouver Food Bank, and leftover sandwiches are given to people in need. These images are featured mainly through social media and online channels. When budgets permit, they will be used on a larger scale in more traditional media.”